Dave welcomes Jonathan Price, owner of theMagazine, a local bi-monthly magazine that focuses on celebrating life in Fairview and Lucas, Texas. Jonathan shares his passion for community-building through print media, explaining why he believes print still matters in a digital world. He talks about the magazine’s role as a modern-day “front porch,” helping residents connect on a deeper level with their neighbors, local businesses, and the various stories that make their community unique.
Throughout the conversation, Dave and Jonathan discuss topics like the importance of fostering genuine community connections in an increasingly fast-paced and private world. Jonathan also discusses how the magazine goes beyond simple advertising by forming genuine partnerships with local businesses and nonprofits, aiming to create impactful stories that resonate throughout the community. He shares anecdotes about the power of local storytelling and why “the power of one” is at the heart of what he does—believing that even if one person is impacted, his work is a success.
YouTube Chapter Summary:
00:00: Start
03:55 Establishing a presence in a niche community can be beneficial, but print media faces challenges like "mailbox clutter," leading to skepticism about its current relevance despite personal passion for it.
07:44 We've traded communal front porches for private backyards and fences, reducing neighborly interactions
11:34 Distance creates both attraction and challenges, impacting school choices in areas like Fairview and Lucas, with multiple districts including Lovejoy ISD and others
15:40 Focus on producing valuable content that engages readers and meaningfully introduces suitable businesses, beyond traditional marketing
19:21 Value connections and strategic partnerships
20:24 Business owners often handle multiple roles, including marketing. Many consider costly, broad advertising, but it may not target the right audience. Initial meetings focus on understanding their motivations and current marketing efforts before discussing further options
23:34 Featured nonprofit's gratitude for coverage boosts engagement; highlights impact of strategic marketing over broad reach
28:39 Lived in Dallas with family; worked in publishing; traveled between the US and Australia; Covid halted moving plans
30:10 Business owners aim to locate in areas around Dallas, like Lucas and Fairview, which attract similar lifestyle communities
33:16 Impressed and humbled by retirees' life stories at Heritage Ranch during feature interviews
