Jonathan Price, theMagazine

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I think we think about marketing as I've got to reach a million people.

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I've got to be seen by everybody. I believe in the

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power of one. I believe that if you have a room filled with

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200 people, but only one person is

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impacted, it's still a success. But

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it's incredibly powerful to see. When

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you can educate people on something that's happening in their own backyard, they don't

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know about it. They lean into it. And as a result, now they're

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telling their five best friends and the five people that

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they know they need to share this with that they know might be impacted.

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Welcome, friends, entrepreneurs and visionaries to Getting Neighborly, Fairview, Texas,

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very own gateway to opportunity. Proudly presented by the Fairview

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Economic Development Corporation. I'm your host, Super Dave Quinn, here to navigate the

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journey through the heart of our thriving community. In each

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episode, we unlock the doors of Fairview, offering you a firsthand look at

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the vibrant life and booming business landscape that define our community.

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We're not just neighbors here. We're collaborators, innovators, and friends,

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building dreams and turning visions into reality. From insightful

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stories of local success to exploring the advantages that make Fairview

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an ideal community for your business, this podcast is your inside

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track to discovering why Fairview isn't just a place to do business. It's a

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place to grow, to belong. And to call home. So whether you're looking to

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start up, scale up, or simply soak up the spirit of community that champions

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entrepreneurial success, you found the right spot. Welcome to Getting

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Neighborly in Fairview, Texas. Let's make your business dream a

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community's success story. All right. Howdy, friends,

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and welcome to another episode of Getting Neighborly, the show where we celebrate the people,

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place and purpose driven organizations that make Fairview feel like home.

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I'm your host, Super Dave Quinn, and today's guest is a man who doesn't talk

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about community. He actually helps build it. Jonathan Price is the

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publisher of the magazine, a bi monthly publication dedicated to celebrating

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life and in Fairview and lus. And he's part storyteller,

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part strategist, and all in on local impact. He's my kind of

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guy. Jonathan is helping small businesses grow, families connect

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and local voices be heard. From shop local

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campaigns, to brand partnerships, to front porch reads that actually

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matter, he's showing us what happens when community media is done

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with heart. So I'm really happy to welcome

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Jonathan Price to Getting Neighborly. Jonathan, welcome to the show.

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Thanks, Dave. Appreciate it. Thanks for the intro. Yeah,

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well, my assistant was really Worried about us getting together and doing the show. And

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as I told you, she was saying, don't forget to actually do the show, because

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you guys get together and you start having these wonderful conversations. And

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she was kind of worried about that. Let's talk a little bit about the magazines

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in a digital world, because that's where we are today. We're actually doing a digital

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virtual meeting. What makes you double down on print?

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Why a magazine, and why are you doing it here

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in our area? Sure. Great question. In a digital space

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where we have a lot of digital, we have a lot of marketing, a lot

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of things to consume, right? There's a lot of things that want our attention,

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whether it's print, whether it's television, whether it's radio, whether it's,

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you know, you check the box, There's a long laundry list of

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things that you can do to be seen and

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heard, so to speak, in my opinion, and I've been in print

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now off and on, over the course of 20 years. Print matters.

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Words matter. Reaching people through the power

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of the pen is, cheesy as it may sound, as cliche as

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it might be, it matters. Now, there's a big

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difference between reading something and receiving something,

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right? You and I both know that we get a lot

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of stuff that wants our eyeballs, and especially in the community

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that. That we are in Fairview and Lucas,

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everybody, from a business standpoint, from a B2C standpoint, wants to

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reach those residents. If you're a business, it's a demographic, it's an

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audience that if you can break into it and establish

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yourself in that community, it's

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a great thing that has a lot of Runway if you do

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it right. And unfortunately,

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what I call mailbox clutter, which is most of the stuff I get at my

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home, which never comes inside of it because it gets put into the blue

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recycle bin before I get into the front door. You know,

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big difference, again, between receiving something and reading something.

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So having been around publishing for a long time and having

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moved away from it for a short period of time and then coming back to

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it, I was curious if I was the only one that was

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passionate about print still, because, you know, I'm a

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romantic. I may like something or a lot of things, but they may be the

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worst ideas ever, right? You and I have had those conversations. Everything that we

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talk about, we seem to love, but doesn't necessarily mean

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that everybody else is going to love it. When I sat down to really decide

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that I wasn't going to be part of a franchise. I wasn't going to come

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back and just do a marketing product, which is what most things are that

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you get in your mailbox. And I wanted to have something that had real teeth

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and offer real value to the residents. I did. The

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only thing I knew to do is I ran a focus group with a bunch

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of residents from our community. And I said, hey, humor me for

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a moment. If you got something like this in

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the mailbox, you know, would it have value

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for you, for your family, and would it fill your cup up?

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I'm not just talking about finding the next best realtor. I'm talking about

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would it fill your cup up? Because you're now getting an opportunity

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to learn about the very same people that go to school with your kids, that

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you shop at HEB with, that you drive by on Stacy Road. But

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we're all busy. No one has time to connect anymore at that level.

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And I wanted to know if that still had value. And

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overwhelmingly so I heard great responses, which is

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what has led me now to a year and a half with my own

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publishing company in the magazine. So print matters.

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Well, it seems like obviously the theme behind our show is getting neighborly.

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And it seems like that is sort of the need or the. The thing that

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you focused on or saw was this need to connect with our

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community. So often it's. I see this person coming in and out of their garage

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and get in their car. I know they have kids, and I know it, but

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we don't ever really connect. We might not, you know, we might see each other

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off and on at Lovejoy school event, but you don't actually

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know their name or what they do or just because we're so busy

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and we're so ingrained in what we're taking care of. And really what

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you're talking about is providing that opportunity for people to connect on a deep

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level and understand who we are as people. And that,

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in my world, is what makes every city stand out.

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Right? Like, every city has streets, water, sewer. I tell economic developers this

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all the time. What makes our country, community so great

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is the people in the community. That's what they can't

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replicate. They're. We may be similar, but it's our people,

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it's our passions, it's our love for one another that kind of make us

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special. So it seems as if that is the. The need you're meeting

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with your publication. Look, we certainly try, right?

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So. So print is our pillar. The publication,

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you know, as I often refer to it as, is the front

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porch. Right? So so to your point, right, we live in a community

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that is on acreage, so we're more spread out anyway. You

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know, the joke is that most kids trick or treating golf carts because that's the

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only way they can cover enough ground to gather enough candy.

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You know, that's just. That's the nature of how they've developed,

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but also the draw of why we all have chosen it. It's

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definitely one of the critical pieces to why people move

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to Fairview and Lucas. And so we've also traded in the front

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porch for, let's face it, the privacy fencing, or

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in this case, the private backyards, the gates. And

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not a lot takes place on the front porch anymore. And again,

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full disclosure, I'm 46, Dave.

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I don't know that I ever sat on a rocking chair and rocked back and

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forth on my front porch in Cleveland, Ohio. But I know my parents sat out

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there. And I know that as people were riding their bikes.

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Riding their bikes, that's a novel thought too, these days. But riding their bikes down

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the street, you'd wave and you go, oh, there goes, you know,

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Bruce and Kim and their kids. And maybe they'd stop,

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Dave. Shocker. Maybe they'd stop and have a conversation, right? Like

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maybe that would happen. And it did. And so

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I'm guilty myself. Spend a lot of time in my backyard, not a lot of

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time in my front yard. So it's hard to know who your

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neighbors are. It's hard to know the people that you are in

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church with on Sundays or your kids are in school with. Heck,

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I only know half the people through my children, right. I only know names of

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parents. Sometimes through my children, I'll be like, hey, by the

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way, who is that again? Oh, yeah, that's Sam's dad. That's it. Exactly. That

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Sam's dad. Okay. That's Sam's dad. Great. Had to ask my 9 year old to

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help introduce me appropriately to someone in her class.

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But I think that's lost. I think not just in

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Fairview and Lucas, but that's lost no matter where you live. If someone's

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listening to this, whether they live in Frisco, they live in Decatur, they live in

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know Miami, Florida. Wherever you're at, the front porch is

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just not as. As existent as it once was. And while

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that's okay, our goal is to bring that front

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porch back and to bring that conversation back, because you nailed it.

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My number one goal, our number one go through the publication,

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whether it's through the print piece, whether it's to Our events, whether

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it's on our social platforms, whether it's on our website, whether. No matter

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what part of the platform that you're talking about,

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we aim to really create three

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things. A greater sense of community, a greater sense of

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camaraderie, and a greater sense of connectivity. And that's what I

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hope that we do, and that's what I believe we do. And after a year

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and a half of doing this, that is evident to what we

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do. Well, having been in some of your events

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over that time period and witness the different

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conversations and just the interaction between people,

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it's. It. I. I think you're on to something. I think people are craving that

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even if they don't know it. I think when they feel it, they sense

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it. And. And it's what's had made those events so

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successful. We talk a little bit about you being in

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Lucas and Fairview. We've talked about that For. For those listening.

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What. How do you think our community, like, how does your publication sort of

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bridge the gap or what's the similarities in that community? What makes it so

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good to be part of that ecosystem that

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you. That you're hitting on? So it's a great

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question and I think for everybody you ask that question to as a

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resident, you might get a slightly different answer. But one of the common denominators

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that. That we. We seem to hear and myself included, it's one of the reasons

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why we moved out here in 2006. So we. We've been out here a minute.

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We've seen a lot of growth. Well before there was, you know, the Fairview town

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centers of the world and. And the beauty, the building that you're. That you office

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out of there in Fairview. We moved out here because

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it was a little slice of heaven in the sense that you could still see

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the stars, you could still have the country, you know, vibe

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and feel. You weren't. We moved here from Arizona, zero

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lot line community. Well moved to an acre. So

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now I don't hear my neighbor flush the toilet, which is fantastic. Right?

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You've got some distance between you all. And while

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that again is the push and the pull, it's the good and the

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bad because distance obviously sometimes divides. That

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was the allure. And then you add to that things like an incredible

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number of school districts. I know that Lovejoy ISD is the

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predominant district that Fairview and Lucas feeds, but I would be

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remiss if I didn't recognize Alan McKinney,

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Princeton, Wiley, Plano and our friends

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over at even Lucas Christian Academy, which is an embed, you know, private

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school that's. That's in Lucas. And so

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you're a father, right? When. When. When you go house hunting or

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when you did go house hunting, or. Or you and the family decided, like, where

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are we going? 1. You want to love the community. You want to love the

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aesthetics. You want to love the. The charm of it. You don't get to pick

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your neighbors, unfortunately, Dave. So that's out of control, right? You can't. You can't

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choose them, although we wish we could. But then you really are looking at, hey,

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school district. Tell me about it. And there isn't a bad

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one, right? There isn't a bad one. Of course, as someone

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that has a wife who's a teacher, third grade at

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Lovejoy and two kids in the district, and as someone that's a foundation board

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member for the district. Yeah, I love Lovejoy. Right? That sounds so

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cliche too. I love Lovejoy, but I do love Lovejoy, and it is a great

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district. But they're. And so you start to put together that ingredient

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deck, right? You. You put together those. The little things that amount to the end

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result. And I think a lot of people, that's. That's why they chose to move

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here. I think that's the one thing we all have in common, right, Dave, is

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that we all chose to live in Fairview and Lucas. Now, I understand that even

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Fairview and Lucas are different, right? You and I both know that Fairview and Lucas

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are completely different. And some people that lived in Fairview now live

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in Lucas. And some people that live in Lucas now live in Fairview. And we

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see that all the time. But I think, you know, without.

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Without. Without sounding like my community is better than everybody's.

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Everybody else's is. That's not what I'm trying to say. We're

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all very proud of where we live. And it. And it starts with location

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and then it kind of spills out from there, I think. No, no, I think

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you hit it. And while they are different, they. There is this sense of

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they like the slower pace. But we're not. I mean, we're in

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Collin county, right? We're in this massive urban area, but

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we've kind of got this little carve out. And that's what I think makes both

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of these communities so that work well together. And why your magazine

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works so well is you're building community in with

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like minded folks who. Who like this sort of

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country setting. So I think that's really good. Now we talk about Your

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magazine and. And the. The community it's building and the stories it's telling.

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But obviously, there's gotta be a commercial aspect to

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that. Right. That that allows you that opportunity. Talk a little

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bit about how you help local businesses grow. And really,

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you've really made local partnerships center to your mission.

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Right. Like, so it's not just. You're not just an advertiser.

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You really work to connect and build partnerships

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in and amongst the community. That's part of why getting to know your

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neighbors is so valuable, is you suddenly realize,

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oh, this person, my neighbor, has a business that

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I need and could leverage. But I didn't know that until I saw the

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opportunity coming through the magazine. Yep.

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So. Great question. So I think it's no hidden

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secret that to produce a free publication for,

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you know, 18,000 residents, you, have

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to support that in some manner. And most publications are

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supported traditionally, Unless you've got a very large donor that wants to

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write that. Check through advertising. However, I

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really strongly believe that when people

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look at most magazines, other publications they may receive,

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there's marketing and advertising, and then there's really publishing.

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What we try to do, first and

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foremost, is create a vehicle that

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people read and content matters.

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I could want to help all the businesses that you see in our publication, but

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unless people want to read our publication, I haven't

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even done the bare minimum to get a look in for these people, for these

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businesses. In addition to that, I

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really strive to get to know businesses on a

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much deeper level. It's not about having an ad in my magazine. It's

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not about coming to one of our events. You can go spend

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as much money you want in the world of marketing, doing a number of things

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that would reach the same households, but I don't believe reach them in the same

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manner that we do. And so, in addition to really

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caring about our content, knowing that

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people read it, it's also making sure that we're

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introducing the businesses that I know that we can

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help. Not every business belongs in Fairview and Lucas.

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I know that might sound harsh, but you

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have to earn that opportunity, and I think you do that.

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Building trust, being seen, giving back,

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being part of the narrative. And so when I meet with a business,

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it's not about, can I sell them an ad. It is not. That's the

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furthest thing from my mind in that meeting.

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I'm a marketer by nature. I'm a curious individual.

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But what I like to do is figure out, who are you? Like,

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forget that you're a roofer. I get that shingles are shingles

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and roofs are roofs. But who are you? What's

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your story? Because story matters. And when I understand your

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story, I begin to understand your business. And when I

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understand your story and your business, things start to click.

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And while we might not be the right fit for that particular

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business I'm meeting with, maybe they're a startup, maybe they've never done any

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formal marketing, they don't have a budget for it, they're just not at that stage

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of their business. That's, that's totally fine. We've all started

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somewhere. My goal at that point isn't to sell them

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an ad for sake of selling them an ad. My goal at that point is

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to find out more about how I can help them in other ways.

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Maybe they need to focus on some grassroots initiatives. Maybe they

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need to just get involved with their local school district, for starters.

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Maybe they could get involved with their local chamber, whatever it might be.

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I enjoy the opportunity to listen and learn.

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And if I can help a business reach their ideal clientele

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through a partnership with the publication, then giddy up.

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We've got a lot to talk about. But for me personally,

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even after we find a great business, even after we find someone that

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truly is a great fit, they're doing business in our community. Word of mouth

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has been their bread and butter. And now they want to strap a jetpack

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to that and grow their business. We can help them.

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But I would also tell you that there are a lot of

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businesses that once I get a chance to learn about them, I don't

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think we're the best fit for. And so I much prefer

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to have the conversation that, like, hey, I just don't know that

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we're the greatest fit. Maybe just right now, I'm not going to

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say never. We'll stay in touch. I'm happy to help in any other way,

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but FIT is important, mutual fit. So I talk about

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partnerships, right? Partnerships are part of what we do. But I don't define that

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based on the four corners of any partnership agreement and what's part of my

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partnership package. For me, that's the starting point.

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If that's the bare bones minimum, that's, that's what I promised, right? I've got to

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deliver on what's part of my partnership package. But if that's all that

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I'm delivering on Dave, shame on me, right?

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I want you know that that's, that's. That'S,

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that's what I was about. Your approach is

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really finding, you know, partnership might not be with you

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it might be you connecting them with someone else that's a better fit

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for what they're trying to accomplish. And I really appreciate that. And you

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understanding that value to your readers as well, because if you introduce

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them into, you know, to your readers and the homes that you're

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going into and it's not a good fit or it's not the right match,

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you've tarnished it for everyone, that is the right match. So I really

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appreciate your, your approach to that. You get to talk

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to a lot of business owners, obviously in your business and, and doing

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that. What do you think is something that most small business owners

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don't understand, that it takes to,

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to kind of stay front of, front and center of

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their audience? What is something that, you know, small business owners,

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what is something that they could learn from your

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conversations? What is it something you've seen that they all sort of miss

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in those moments? Well, unless I have the opportunity of sitting

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down with a business who has a marketing director, you know, most business owners

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are the chief cook and bottle washer, including the marketing director, right. So

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they're tasked, as you know, to wear a lot of different hats and they try

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and do it the best that they can. I think most people,

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when they think of marketing, they are advertising, they

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immediately think about all the broad based stuff that they've got to go out and

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do that's typically very costly and

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potentially wasteful. Right. Just because you go to

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20,000 people doesn't mean that's the right 20,000 people

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for your business and vice versa. So I try to really

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kind of get a feel for what, what's their driver like,

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what is their why, what have they done? And we usually start with

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a discovery. You know, part of my meeting is a discovery meeting which is like,

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hey, we're sitting down talking about the magazine and we'll get to that in

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a minute and all that we do. But what are you currently doing to market

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the business? You know, if they got a Facebook page, some social channels, and that

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is the extent of it, no problem, that's great. But what are they really

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doing? And do they understand marketing? Marketing is

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a very confusing space. And for a lot of people,

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they've heard and are told it's this, this and that.

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And so I think what you have to do is identify

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what have you done to deliberately grow your business

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outside of word of mouth? Because at the end of the day, we both know

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that word of mouth is the best form of marketing. And if anybody tells you

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any different, you should invite them to leave. Your office, because

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it is just the best form of marketing. But what I find out very

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quickly in most cases is, yeah, you know what I've done my son

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or daughter's band program, I sponsored the band, or

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I'm a part of the booster club, and I applaud them because that

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is where I tell people to start. Start with what you're

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passionate about. Start with what matters most to you. Start with

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where you spend your time. Because at the end of the day,

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if those things are important to you, well, then they're

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probably a good starting point to double down on or look at

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reinvesting in. And once you've established yourself and

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have gotten a taste for maybe what that type of marketing can do,

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then you begin to look at all the other different scenarios. But

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it doesn't need to be this confusing

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monster of a lift of I've got to do all these things. How about you

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start with one thing? How do you communicate with your clients already? How about

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an email newsletter? Well, never thought about that. Great. That's going to

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cost you nothing with a free subscription to mailchimp. And you can get

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started on that with about an hour's worth of your time each month to put

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that together. And let's start there. You're not

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ready. You're not ready for this. And you shouldn't be ready for really anything else

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yet. Let's start there. Okay,

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that's good. That's good stuff. Do you have a success story

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where it sort of clicked? And I'm not talking about just like a

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successful marketing thing. That's. That's. I'm talking about

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where your mission. Where it clicked, right? Like, where

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it sort of came full circle of like, this is why I do what I

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do. The rubber meets the road, right? That's.

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Where does the rubber meet the road? So, full disclosure, I

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probably get more geeked out and excited not

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bringing on a new partner that's a full page, but

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seeing how impactful our words are. And so

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literally yesterday, I received a

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email from a nonprofit that we featured in our publication

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and wanted to thank me, which they did not need to do. They wanted

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to thank us for the opportunity to feature them in the

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publication. Because as a result of that, they've gotten more phone

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calls, more text messages, more inquiries on their Facebook

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and socials as a result of that article.

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And my response to them was, I think we

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think about marketing as, I've got to reach a million people. I've got to

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be seen by everybody. And I didn't come up

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with this, but I may have borrowed this somewhere along the way. So by no

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means am I taking ownership of this, But I believe in the power of one.

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I believe that if you have a room filled with 200 people,

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but only one person is impacted, it's still

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a success. Now, if you have a room of 10 people

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and five people are impacted, well, you'd say that's even more successful,

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potentially. But no one can track the equity you're building

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with a nonprofit being seen and being heard in our magazine.

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But it's incredibly powerful to see

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when you can educate people on something that's happening in their own

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backyard, they don't know about it. They lean into it. And as a

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result, now they're telling their five best friends and

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the five people that they know they need to share this with, that they know

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might be impacted. It's really the power of one. It's the stone

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that you throw in the pond and how the ripple effect that it creates,

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that happens all the time, that's on an

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editorial side. And again, I get probably more

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excited about that than I do when someone calls me and said,

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jonathan, I just got my new $120,000 job

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over in this community, and I'm excited as a partner, and I love

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to hear that, too, because that's equally important. I want

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there to be return on investment. Sure. Not just in the pure

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sense for the folks that are spending dollars, that's important.

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But I want the same return on investment for the stories we

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feature because I want them to have impact and I want their awareness to be

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heard. So I think that's. That's pretty

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powerful. I love those moments, right. When. When you see.

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I think we all search for that as humans. We want to know that

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our lives mattered and what we do it like, it's not just like,

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yeah, I want to make money or whatever, but more than anything, I want to

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know that my existence mattered. And that's what you're talking about, is

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you're creating that opportunity to share a nonprofit

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story with someone else. And, you know, you get. Obviously get

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a lot of opportunity out of that. So that's awesome. Let's

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talk a little bit about your story. I mean, like, you sort of mentioned

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Cleveland, Ohio, and things, so. And now you

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live here in Lucas. And tell us a little bit about your story. How did

435
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you get from, you know, the Ohio? Are you a

436
00:26:51,080 --> 00:26:54,840
Buckeye by chance, or, like, what. I am. I am, Dave. And if

437
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you told me what the University of Michigan, I'm going to walk out of this

438
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Podcast. No, I have a great story offline. We'll have to tell you about

439
00:27:00,970 --> 00:27:04,410
the guy that I know. Okay, so we have neighbors that are

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00:27:04,410 --> 00:27:08,210
Buckeyes. So. Okay, look, we're all nuts, right? Literally. Yeah,

441
00:27:08,210 --> 00:27:11,890
they're, they're good people, but they get a little nutty on Saturday, right? They do,

442
00:27:11,890 --> 00:27:15,730
they do. And, and, and you know, it's who we are.

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It's who we are. But. So the short version of my story. I grew up

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in Cleveland, Ohio. I'm one of three went to

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Ohio State ultimately. So this is the. Wait

446
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a minute. I actually transferred schools my third year in

447
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and finished school at Arizona State University. That's where I graduated from.

448
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But my loyalties still lie with the Buckeyes. Not nothing against the Sun

449
00:27:37,520 --> 00:27:41,200
Devils. I am an alum. I love Sparky, I love my Sun

450
00:27:41,200 --> 00:27:45,000
Devils. But my whole family went to Ohio State. I grew up in

451
00:27:45,000 --> 00:27:48,400
Ohio. It's, it's the rite of passage, right? That's the whole thing. And I grew

452
00:27:48,400 --> 00:27:52,160
up going to the games at an early age and following in my brother's

453
00:27:52,160 --> 00:27:55,600
and my parents footsteps. And so. But from

454
00:27:55,600 --> 00:27:59,400
Arizona, because when you live in Ohio, in the Midwest, you typically vacation on

455
00:27:59,400 --> 00:28:03,080
the east coast like Florida and those are your places you go to. You

456
00:28:03,080 --> 00:28:06,880
never really get to Arizona or California or parts of the

457
00:28:06,880 --> 00:28:10,600
country that, that you just don't visit. It's not part of where you typically

458
00:28:10,600 --> 00:28:14,360
go. So I had the opportunity to finish school in Arizona State. Glad I did.

459
00:28:14,840 --> 00:28:18,290
Met my wife Shannon in Arizona. We moved

460
00:28:18,450 --> 00:28:22,050
to Dallas for an opportunity in the real

461
00:28:22,050 --> 00:28:25,330
estate world. My family had a custom home building company. At one point

462
00:28:26,050 --> 00:28:29,570
I had just sold or been part of an acquisition

463
00:28:29,570 --> 00:28:33,330
with a magazine that I had been the publisher of

464
00:28:33,330 --> 00:28:37,130
for a long time in Arizona. And it was a good transition. We came

465
00:28:37,130 --> 00:28:40,970
to Dallas. My wife and I got married. Fast forward. We've got two

466
00:28:40,970 --> 00:28:44,530
amazing kids, a 12 year old and a 9 year old.

467
00:28:44,950 --> 00:28:48,630
And I've sort of moved in and out of publishing, both for large companies,

468
00:28:48,710 --> 00:28:52,310
franchise companies, and had a taste of what that was like. Got a

469
00:28:52,310 --> 00:28:55,510
chance to do some great things with some great organizations,

470
00:28:56,310 --> 00:29:00,150
but never once we got to Dallas and once we sort

471
00:29:00,150 --> 00:29:03,510
of established ourselves here, there's a small part of this journey that took me to

472
00:29:03,510 --> 00:29:07,110
Australia, which we won't get to unpack all of it today. So

473
00:29:07,270 --> 00:29:11,030
I spent about seven years off and on in Australia still while living here,

474
00:29:11,030 --> 00:29:14,740
technically an address here, my wife was teaching here. We began to

475
00:29:14,740 --> 00:29:17,900
grow our family here. And then when I realized due to Covid

476
00:29:18,620 --> 00:29:21,740
that we weren't going to have an opportunity to move the family over to Australia

477
00:29:21,980 --> 00:29:25,740
for a short stunt, which was the plan. My wife loved teaching,

478
00:29:25,820 --> 00:29:29,340
loves teaching at Lovejoy. I came back and I said,

479
00:29:29,660 --> 00:29:32,460
well, actually she said, so what do you want to be when you grow up?

480
00:29:32,780 --> 00:29:35,580
And I said, man, that's a really good question.

481
00:29:36,300 --> 00:29:39,900
And again, always had an affinity for

482
00:29:41,050 --> 00:29:44,850
words, for story. People I sit down with always say to me like, hey,

483
00:29:44,850 --> 00:29:48,330
my story's not that interesting, or we're really boring people, or you know,

484
00:29:49,370 --> 00:29:52,890
the furthest from the truth. So Cleveland to Arizona,

485
00:29:53,130 --> 00:29:56,890
Arizona to Dallas, Dallas to Australia, back to Dallas,

486
00:29:56,890 --> 00:29:59,370
Dallas back to Brisbane, Australia, back to Dallas.

487
00:30:00,810 --> 00:30:04,410
And here I am, still here, Lucas. So I say Dallas.

488
00:30:04,410 --> 00:30:08,130
It's always been Lucas. I've only ever lived in Lucas. Moved here in 2006, still

489
00:30:08,130 --> 00:30:11,970
live in Lucas. It's 2025. Well, and that's why we tell people what

490
00:30:11,970 --> 00:30:15,210
we say. I, I talk to a lot of small business owners and they're like,

491
00:30:15,210 --> 00:30:17,890
hey, we want to be in Dallas. They don't really mean Dallas, right? There's a

492
00:30:17,890 --> 00:30:20,810
hundred different cities in Dallas. And the reason I say this

493
00:30:21,530 --> 00:30:25,330
show is so important is because we have

494
00:30:25,330 --> 00:30:29,170
to tell who our story in. In Dallas. Like we've

495
00:30:29,170 --> 00:30:32,490
got to explain who we are and, and we talk about this.

496
00:30:32,810 --> 00:30:35,850
You want to be where other people are like you,

497
00:30:36,570 --> 00:30:40,410
right? So people come to Lucas and Fairview. They are different, but they're similar in

498
00:30:40,410 --> 00:30:44,010
that they, the lifestyle that they have and,

499
00:30:44,010 --> 00:30:47,770
and are enjoying in our area attracts a certain type of

500
00:30:47,770 --> 00:30:51,530
person. And it makes sense to try to connect with

501
00:30:51,530 --> 00:30:55,090
those kind of people who have nature forward. They want a little

502
00:30:55,090 --> 00:30:58,730
elbow room, but they want to be tight knit community, but at the same time

503
00:30:58,810 --> 00:31:02,540
not hear their neighbors toilet flush. Right? So that is what we're

504
00:31:02,540 --> 00:31:06,340
offering in our communities. And so I think that's, that's, it's funny

505
00:31:06,340 --> 00:31:10,180
that you said Dallas and because for the larger audience, technically we are

506
00:31:10,180 --> 00:31:13,820
in Dallas. North Dallas, North Texas. Right? But that's why shows

507
00:31:13,820 --> 00:31:17,180
matter. So you can dive in a little bit about what we actually, where we

508
00:31:17,180 --> 00:31:20,900
actually exist. I will say 20 years ago when we moved here.

509
00:31:21,220 --> 00:31:24,740
And I would, people would ask, well, we got married at our house, right? So

510
00:31:24,740 --> 00:31:28,060
our wedding was at our house. Over 350 people that I had to bus up

511
00:31:28,060 --> 00:31:31,820
from the closest hotel with any retail around it, which was Plano East. There was

512
00:31:31,820 --> 00:31:35,520
no plano last 20 years, right. So. And I would tell people,

513
00:31:35,840 --> 00:31:39,520
they'd say, where do you live? And I'd be like, Lucas. And they'd be like,

514
00:31:40,240 --> 00:31:43,840
come again where's that? I'd be like, plano.

515
00:31:44,000 --> 00:31:47,720
Oh, okay. Why don't you say Plano to start with? And, you know, and

516
00:31:47,720 --> 00:31:51,520
then slowly I'd shift over. Alan. Oh. And then for a

517
00:31:51,520 --> 00:31:54,960
while, I'd still say Lucas. Where's that again? And. And so now

518
00:31:54,960 --> 00:31:58,560
I'm. I'm so pleased to be able to say when I mentioned Lucas or Fairview.

519
00:31:59,960 --> 00:32:03,680
They know it. Most people now know it. And it's just an easier.

520
00:32:03,680 --> 00:32:06,520
Where do you live? Dallas. Where did you grow up? Cleveland. Well, I grew up

521
00:32:06,520 --> 00:32:09,520
in Pepper pike, not Cleveland. And where do I live? I live in Lucas, not

522
00:32:09,520 --> 00:32:13,240
Dallas. But most people just. It's not a community they've heard of

523
00:32:13,240 --> 00:32:17,000
unless they live here. And so it's a lot easier to geographically try and walk

524
00:32:17,000 --> 00:32:20,440
them up. 75 from Plano, you know? Yeah, I get it.

525
00:32:20,840 --> 00:32:23,720
So, look, we're getting close to the end here. Tell me a little something

526
00:32:24,360 --> 00:32:27,900
that, you know, having done the magazine now a year and a half,

527
00:32:29,260 --> 00:32:33,100
what is something that you've learned or. Or

528
00:32:33,660 --> 00:32:37,300
happened that you didn't expect? Like, I mean, you start this thing, you. You

529
00:32:37,300 --> 00:32:40,940
hope, you know, you have sort of a vision and thing. Is there something that

530
00:32:41,500 --> 00:32:45,140
you've either learned or that you've experienced that maybe you weren't

531
00:32:45,140 --> 00:32:45,660
expecting?

532
00:32:49,020 --> 00:32:52,670
I've learned a lot. Good, probably and bad. I've learned what

533
00:32:52,670 --> 00:32:56,430
works and what doesn't. Fortunately, having a little bit of an

534
00:32:56,430 --> 00:32:59,750
understanding of what worked before I launched this venture

535
00:33:00,070 --> 00:33:03,790
was probably a lot less barriers to entry for what we're

536
00:33:03,790 --> 00:33:07,590
doing than. Than. Than someone who didn't know this

537
00:33:07,590 --> 00:33:11,270
community as well as. Of course I do. What I've

538
00:33:11,270 --> 00:33:14,830
learned is that we have some

539
00:33:14,830 --> 00:33:18,460
incredible people that live here. I mean, I. I

540
00:33:18,460 --> 00:33:22,100
cannot begin to tell you just how

541
00:33:22,180 --> 00:33:26,020
impressed I am, whether it's some of our folks that may

542
00:33:26,020 --> 00:33:29,740
be retired that live in Heritage Ranch, the stories that they

543
00:33:29,740 --> 00:33:33,380
have, the walk, the journey of their lives

544
00:33:33,619 --> 00:33:37,460
through some pretty amazing times. You know, over the years,

545
00:33:38,740 --> 00:33:42,540
there's never a story that I haven't heard and said, wow. I

546
00:33:42,540 --> 00:33:46,180
can honestly say there's never a story, despite how boring

547
00:33:46,180 --> 00:33:49,940
they're going to tell me they're going to be or tell our staff we're

548
00:33:49,940 --> 00:33:53,580
just not that interesting. I always walk out so

549
00:33:53,580 --> 00:33:57,140
humbled. Humbled for two reasons. One, that I get

550
00:33:57,140 --> 00:34:00,980
invited into someone's home on a Saturday morning when nobody wants you in their home

551
00:34:00,980 --> 00:34:04,380
on a Saturday morning to have a quiet chat about who they are,

552
00:34:05,020 --> 00:34:08,740
about a future, you know, feature in the magazine. There's nothing more

553
00:34:08,740 --> 00:34:12,540
endearing than having breakfast With a family on a Saturday morning when you know they've

554
00:34:12,540 --> 00:34:16,280
got more important things to do, like sports and everything else, but for a

555
00:34:16,280 --> 00:34:18,920
moment, that kind of all goes out the window and you get to sit there

556
00:34:18,920 --> 00:34:22,200
and just be a part of the chaos in their own family. Right? You have

557
00:34:22,200 --> 00:34:25,480
enough chaos in your family? I have enough in mind. It's fun to be part

558
00:34:25,480 --> 00:34:29,200
of someone else's chaos for that moment. But what I've learned

559
00:34:29,200 --> 00:34:32,480
is that our community is fantastic.

560
00:34:32,720 --> 00:34:36,360
There's no shortage of great people doing great things. And I think in a

561
00:34:36,360 --> 00:34:40,080
world where we sometimes we lose a little bit of hope,

562
00:34:40,720 --> 00:34:44,250
perhaps we're a little bit tainted by the things that are going on

563
00:34:44,490 --> 00:34:48,330
around the world, not just here, it renews my value.

564
00:34:48,570 --> 00:34:52,090
So for me, it's a selfish thing

565
00:34:52,570 --> 00:34:55,610
because it fills my cup up. And

566
00:34:56,250 --> 00:34:59,450
I feel like that this community has

567
00:35:00,330 --> 00:35:04,010
way too many amazing people. I'll never get a chance to tell all their stories.

568
00:35:04,490 --> 00:35:08,290
And I'm just so fortunate, so blessed that they give us the opportunity to

569
00:35:08,290 --> 00:35:11,620
do that. So it's. It's awesome,

570
00:35:12,100 --> 00:35:15,860
man. That's awesome. What a way. Way to end. So, friends,

571
00:35:15,860 --> 00:35:19,700
it's been another great spotlight moment here in Fairview. We're so grateful

572
00:35:19,700 --> 00:35:22,940
for Jonathan Price spending a few minutes of his time with us for showing us

573
00:35:22,940 --> 00:35:26,780
the power of print and how it still can build community. One story, one

574
00:35:26,780 --> 00:35:30,420
neighbor, one small business at a time. If you haven't flipped through a

575
00:35:30,420 --> 00:35:34,100
copy of the magazine, please grab one and if you have,

576
00:35:34,260 --> 00:35:37,740
share it with someone who just moved here. And remember,

577
00:35:37,820 --> 00:35:41,580
whether you're here in Fairview, Texas, or maybe you're

578
00:35:41,580 --> 00:35:45,300
dreaming afar of this, joining us here in our little

579
00:35:45,300 --> 00:35:48,860
part of the world of Dallas. You're always part of our community and we appreciate

580
00:35:48,860 --> 00:35:51,980
you tuning in and listening to our show as we

581
00:35:52,620 --> 00:35:56,220
wrap up a big shout out to our friends at Venture X, their premier co

582
00:35:56,220 --> 00:35:59,260
working space here in the heart of Collin County. Whether you need a private office

583
00:35:59,500 --> 00:36:03,180
or collaborative workspace or a place to get things done, Venture

584
00:36:03,180 --> 00:36:06,860
X has you covered with a professional modern environment designed for success

585
00:36:06,860 --> 00:36:10,390
right here in the Fairview Town Center. Please stop by, check it out, tell them

586
00:36:10,390 --> 00:36:14,110
Super Dave Quinn sent you. Big thanks to the team over at Venture X for

587
00:36:14,110 --> 00:36:17,670
supporting Getting Neighborly. And for Fairview, Texas, I'm Super

588
00:36:17,670 --> 00:36:21,270
Dave Quinn, reminding you that here in Fairview, Texas, you're not just a neighbor,

589
00:36:21,270 --> 00:36:25,110
you're family. And until next time, keep that creative spirit alive. Stay

590
00:36:25,110 --> 00:36:28,950
neighborly and make it a great day. And

591
00:36:28,950 --> 00:36:32,310
that's a wrap on another episode of Getting Neighborly. From the heart of

592
00:36:32,310 --> 00:36:35,990
Fairview, Texas this your host, Super Dave Quinn and I can't thank you enough for

593
00:36:35,990 --> 00:36:39,790
lending us your ears and hearts today. If our story stirred something in you,

594
00:36:39,790 --> 00:36:43,310
hit the subscribe button. More tales of innovation, spirit and community

595
00:36:43,310 --> 00:36:47,150
await showcasing why a Fairview isn't just a place on

596
00:36:47,150 --> 00:36:50,870
the map, but a destination of dreams. Before you go, take a moment to

597
00:36:50,870 --> 00:36:54,670
share your love with the five star rating and review because your support means

598
00:36:54,670 --> 00:36:58,110
the world to us and helps us spread the neighborly spirit far and wide,

599
00:36:58,350 --> 00:37:00,680
inviting others to join our culture close knit community.

600
00:37:02,360 --> 00:37:05,800
Are you considering giving your business a fresh start or a grand

601
00:37:05,800 --> 00:37:09,240
expansion? Fairview Texas is calling. With unbeatable

602
00:37:09,240 --> 00:37:13,080
resources, a supportive community and endless opportunities. We're here to help you

603
00:37:13,080 --> 00:37:15,919
succeed. Dive into possibilities today at

604
00:37:15,919 --> 00:37:20,600
www.fairviewtexedc.com

605
00:37:22,120 --> 00:37:25,650
where your business dreams have a place to grow and flourish. Rush

606
00:37:26,050 --> 00:37:29,530
from all of us here at Getting Neighborly Podcast and the Fairview Economic Development

607
00:37:29,530 --> 00:37:33,250
Corporation, thank you for your incredible support. Here's to

608
00:37:33,250 --> 00:37:36,930
more connections, more stories and more success together. Until next

609
00:37:36,930 --> 00:37:40,290
time, stay inspired, stay driven. And above all, stay neighborly.